Jim Beam – the official spirits partner of Formula One backmarkers, Cadillac – has produced a promotional video campaign entitled “Better View,” [which is presumably a reference to the better view one gets from behind the pack]. Jim Beam has had a rough year, having to shutter parts of their distillery to begin the year, […]
Chivas Regal gets poetic in a promotional short film showcasing the “unsung heroes” of Scuderia Ferrari HP’s Formula One team’s pit crew that was premiered at last week’s 2025 Italian Grand Prix in Monza. The film’s words were written by spoken work artist George the Poet. Ferrari’s Formula 1 drivers Charles Leclerc and seven-time F1 […]
Blended Scotch whisky brand Chivas Regal has collaborated with Ferrari Formula One driver Charles Leclerc to make him the Chivas regal global brand ambassador in a multi-year collaboration. Chivas Regal had previously signed on with Leclerc’s Scuderia Ferrari HP Formula One team as an official team partner. Leclerc, who is one of the favorites to […]
The post Chivas Regal Collabs With Ferrari Formula One Driver Charles Leclerc first appeared on Whisky Critic – Whisky Reviews & Articles – Style. Attitude. Whisky..
