Author name: wadewood07

Uncle Nearest Transparency?

I recently uncovered a “transparency” page on Uncle Nearest’s website, but what I found only deepened my suspicions about their marketing practices. For a brand that touts honesty, their actions seem to tell a different story.I have long felt Uncle Nearest has been deliberately vague about their product’s true nature. They oscillate between labeling themselves … Continue reading “Uncle Nearest Transparency?”

George Dickel is Bourbon

George Dickel, which is owned by Diageo, recently cleared a new label for George Dickel and for the first time called the product Bourbon instead of TN Whisky.  Both Jack Daniels and George Dickel have always met the legal requirements to be called Bourbon although they elected to designate themselves as TN Whisk(e)y.  Nothing about … Continue reading “George Dickel is Bourbon”

Fanciful Name Fallacy

Brown Sugar Bourbon?  We all know that Bourbon by code can’t have any coloring or flavorings, so how does this grotesque whiskey exist?  The answer is ‘Brown Sugar Bourbon’ is not Bourbon but a Whiskey Specialty; it’s listed in this product’s COLA application as a fanciful name.  When a spirit type does not fall under … Continue reading “Fanciful Name Fallacy”

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