Author name: Michael R. Veach

Maker’s Mark Added Wood Project Process

I was recently invited, along with several other whiskey writers, to visit Jane Bowie in her lab at Maker’s Mark and see the process that she and her team go through to in order to bottle their special wood finish… Continue Reading →

Artisan Distilleries And Bottled-in-Bond Whiskey

There has been a growth in the number of whiskeys that are being Bottled-in-Bond in the last few years. Most of these whiskeys have come from the smaller artisan distilleries. The category almost died out after the Reagan administration deregulated… …

Peerless Distillery

One of my favorite distillery tours is at Kentucky Peerless Distilling Co. at 120 N. 10th Street, in Louisville. Peerless has a rich heritage in the distilling business that was lost for almost a century. Peerless Distillery was originally in… Contin…

Mike And Matt Taste Green River Bourbon

In 1888, J.W. McCulloch, a former agent for the Internal Revenue Service, registered the Green River trademark and opened a distillery in Owensboro, Kentucky. He believed in marketing and created the slogan “The Whiskey Without A Headache,” and a marke…

Innovations In Marketing American Whiskey

In the past couple of years, the way American whiskey is being sold has seen some changes. There are more people getting into the business and as they do, they look for ways to make their business unique and appealing… Continue Reading →

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