Author name: Michael R. Veach

Peerless Distillery

One of my favorite distillery tours is at Kentucky Peerless Distilling Co. at 120 N. 10th Street, in Louisville. Peerless has a rich heritage in the distilling business that was lost for almost a century. Peerless Distillery was originally in… Contin…

Mike And Matt Taste Green River Bourbon

In 1888, J.W. McCulloch, a former agent for the Internal Revenue Service, registered the Green River trademark and opened a distillery in Owensboro, Kentucky. He believed in marketing and created the slogan “The Whiskey Without A Headache,” and a marke…

Innovations In Marketing American Whiskey

In the past couple of years, the way American whiskey is being sold has seen some changes. There are more people getting into the business and as they do, they look for ways to make their business unique and appealing… Continue Reading →

American Whiskey Exports In The 1880s

About ten years ago, I was able to purchase a rare book titled Kentucky’s Distilling Interests, published in 1893 by The Kentucky Distillers’ Bureau Co. I had only seen one other copy of the book and that is in the… Continue Reading →

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