Author: Kenny Coleman

Every year there is a distillery that catches the headlines because they have sold for hundred of millions of dollars. Sounds like a dream for many but to make that dream become a reality, you’ll have to know how to value your distillery. For that reason I’ve invited Kris Bohm on the show. He’s the founder of Distillery Now Consulting where he helps folks buy, sell, and install distillery equipment, but he’s also found himself in the midst of multiple merger and acquisition conversations. He joins the show to talk about how to value a distillery in the case someone like Diageo or a private equity firm comes knocking. We talk about case sale volumes, the value of aging whiskey in barrels, equipment, brand recognition, and where the trajectory growth curve comes into play.

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about the rise of AI and being a writer.
• What made you want to get into distilling as a teenager?
• What’s the difference in distilling alcohol vs ethanol?
• Why would a client choose pot vs column?
• How do you gauge consumer demand and look at sales for calculating value?
• What does the pool of buyers look like?
• What is the threshold of a case volume to start the discussion?
• What’s the value in the brand vs the equipment and production?
• Beyond physical assets, what other factors play into a valuation?
• How are barrels valued?
• What’s the process for selling a business?
• Any value in having current distribution?
• What are roadblocks that often kill deals?
• Does it matter if case volume happens in the market or at the tasting room?
• If you can’t afford Vendome, where do your point people?
• Support this podcast on Patreon

The post 469 – How to Value A Whiskey Company and Sell It with Kris Bohm of Distillery Now Consulting appeared first on BOURBON PURSUIT.

On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky.

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about Evan Williams Single Barrel leaving and coming back.
• What has changed with tourism in KY?
• What are your favorite hidden gems?
• Support this podcast on Patreon

The post 468 – Updates On KY Tourism and How The Game Has Been Elevated on Bourbon Community Roundtable #95 appeared first on BOURBON PURSUIT.

I remember the first time I saw a bottle of WM Tarr. I didn’t know much about it except that is was from a company in Lexington and there was well-known football coach supporting the brand. Fast forward a few months and that bottle disappeared from the shelves and was replaced with a new brand called RD1 and it specialized in finished bourbon whiskeys. To help share more of this story, we’ve invited Barry Brinegar on the show. Barry is a Co-Founder and National Brand Ambassador and gives us the scoop on how their business plan that was only going to focus on gift shop sales got completely disrupted by covid and they had to look at new ways of doing business. We talk about their mission as a company and how they are taking a modern approach to whiskey to find new customers and how a that football coach I talked about landed them a premier placement on ESPN’s college football gameday coverage.

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about Maker’s Mark and the proof change.
• How did you get started in the whiskey industry?
• How did you get connected with Mark Stoops?
• Why release WM Tarr?
• How did you adapt when covid shut down your business plan?
• What is the goal of how you are trying to be different?
• Did your cutover happen overnight and was the plan to switch over already in place?
• Why go with a modern brand vs traditional?
• How did you land on your core four products?
• How involved is Mark Stoops with the brand?
• Why have so much transparency when it comes to the wood finishing process?
• Why did you use amburana?
• Support this podcast on Patreon

The post 467 – From Gift Shop to GameDay: The Disrupted Journey of RD1 Bourbon with Barry Brinegar appeared first on BOURBON PURSUIT.