Author: Kenny Coleman

A few months ago I came across an article on Vinepair that explained even though we are in the midst of a bourbon boom in American with everything feeling a modern day gold rush to collect every new bottle that comes out, it’s the complete opposite in europe. Europeans aren’t buying the bourbon boom. But why? To help dive into this, I figured we may as well go straight to the source and invite some europeans on the show. Henrik Brandt and Linus Jonsson are from Denmark and Sweden and give us an insight into what the bourbon scene looks like in their part of the world. We discuss the major issues with limited access, minimal marketing, stigma when compared to high age statement scotches, and how importing inflate prices.

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about abolishing the three tier system.
• How did you find bourbon even though you aren’t from America?
• What was the attraction to bourbon?
• How hard has it been to spread the word of bourbon?
• Is access the major issue why bourbon isn’t proliferating?
• Is there a stigma that exists about american whiskey?
• Is the price too high when compared to scotch and how have the tariffs impacted it?
• Are we ever going to have a culture shift?
• Would having a celebrity backing help at all?
• Why is blending more accepted?
• How is bourbon marketed and how can you get the bottles sold off the shelf?
• Support this podcast on Patreon

The post 474 – Why Don’t European Whiskey Drinkers Care About Bourbon? with Henrik Brandt and Linus Jonsson appeared first on BOURBON PURSUIT.

On this roundtable we talk about an article published on Breaking Bourbon and talk about the next era of bourbon. Are finishes over? Is wood experimenting coming next? Or are we looking at beyond the big six?

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about the types of glasses he uses to drink
• Are we done with finishes?
• Are there any left?
• What is the next era?
• Support this podcast on Patreon

The post 472 – What Is Bourbon’s Next Era? on Bourbon Community Roundtable #96 appeared first on BOURBON PURSUIT.

Starting a whiskey company is no easy task. And making youself stand out from everyone else, it’s even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we’re able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you’ve completely lost a customer. There’s a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves.

Show Notes:

• Above the Char with Fred Minnick (@fredminnick) talks about eliminating toasted barrels for finishing.
• What were you doing with a vodka brand and how did it get into whiskey?
• Where did you see the opportunity to find new types of staves?
• Do you hate making money?
• Why was is so important to have a differentiator compared to what has been done already?
• How does the conversation change when talking to retailers and distributors on being different?
• What did you learn from Ol Smokey and what they did different?
• How far can you go before you lose a consumer with brand education?
• Is there something to a model like yours that can capture consumers of all levels?
• At what point does differentiation go too far?
• Support this podcast on Patreon

The post 471 – Standing Out In A Crowded Market with Seth Benhaim of Broken Barrel appeared first on BOURBON PURSUIT.