How Premium Whiskey Brands Are Expanding Through Sports Partnerships Whiskey brands used to fight for the eye at the back bar and on the store shelf. Now they want the lap before lights out, the hour before kickoff, the walk from the parking lot to the gate. Formula 1 gives them paddock suites and race-week …
Eddie Russell started working at the Lawrenceburg, Kentucky based Austin Nichols Distillery, home of Wild Turkey, in 1981. This year marks his 45th anniversary there, and the company has chosen to mark that occasion with an interesting twist. Rather than releasing a specially concocted limited edition, instead they have decided to make the 2026 release …
A recently released study shows that there is no observed increased association between moderate alcohol consumption and cancer mortality. Moreover, the study indicates that light alcohol consumption correlates with lower cancer mortality. Heavy drinking is associated with higher cancer mortality. Published in May in the Journal of General Internal Medicine and conducted by seasoned cancer researcher …
Indiana’s Starlight Distillery is releasing the 2026 edition of its 10 year old bourbon. This ten barrel blend was carefully selected from some of the oldest bourbon resting in our rickhouses, featuring both signature 3-grain and 4-grain mash bills built on rare heirloom corn and Indiana rye. Sweet mash fermented and double pot distilled on our …
Diageo’s Orphan Barrel series, which taps all the whiskey sources available to the British drinks giant to create limited edition and often very old releases, has returned with a new expression: Night Sage. The tale behind the title “Orphan Barrel” is that Diageo finds these supposedly forgotten casks of whisky, presumably moldering in the warehouse, …
By Richard Thomas In whiskey circles, summertime is best known as when the release calendar slows down. In America, only a few of the well-loved and much-anticipated annualized limited editions comes out during the summer months. It is also not a time known for new product launches or brand extensions. Even internationally, the releases schedule …
By Randall H. Borkus Rating: A+ May 2026 saw Preservation Distillery host a release party for what was only the second installment for Very Olde St. Nick Immaculata, after a wait of four years. The festivities were hosted by Master of Maturation Kyle Lloyd and the Preservation team, where Lloyd spoke to the gathered crowd …
Utah’s High West Distillery has released the 2026 installment of its The Prisoner’s Share, a hybrid of contract produced and in-house produced bourbon and rye whiskeys. From its first product launch, High West established a reputation for artful blending and transparent sourcing, making them instant fan favorites. Since then, they partly transitioned into being a …
AJ Bond Distillery has announced the debut of its flagship brand, AJ Bond Tennessee Whiskey, marking Sazerac’s first entry into the Tennessee Whiskey category. Crafted by Master Distillers Allisa Henley and the late John Lunn, the inaugural release reflects a shared vision to evolve Tennessee whiskey higher through a balance of tradition and innovation. Named …
Louisville-based distiller Michter’s is set to release its prized 10 Year Old Single Barrel Rye Whiskey next month. Rye whiskey is part of the Michter’s brand legacy, stretching back to its origins as a Pennsylvania-made whiskey. According to Michter’s Master of Maturation Andrea Wilson, the whiskey’s cooperage and aging are crucial to ensuring the quality …
