Author name: Chuck Cowdery

Jacob’s Well Is a Mistake. Again

 The original Jacob’s Well Bourbon (c. 1997)In their promotion for Hardin’s Creek, a new brand from Beam Suntory, they write this: “There’s a mantra in the Beam family: True legacy is never finished.”That statement may be truer than its writer int…

Does that NDP Whiskey Really Have a NDA?

Bound by a NDA, or lying?A non-disclosure agreement (NDA) is a legal contract covering confidential information the parties wish to share with each other, but with restrictions on wider sharing. In the whiskey world, when you try to find out who made s…

Bardstown Bourbon Company Buys Green River

 Maturation warehouse at the Green River Distillery, Owensboro, Kentucky.It was announced today that Bardstown Bourbon Company is buying the Green River Distillery in Owensboro, as well as Green River’s bottling, blending, and product development …

My Bourbon Epiphany

 I’m often asked what prompted me to start writing about bourbon. I always talk about living in Louisville and working in the industry, and about how my parents always drank bourbon. But there is a chicken-egg aspect to the story I’ve only just re…

Finished Whiskeys Feed the News Monster

 Legent is Kentucky Straight Bourbon Whiskey Partially Finished in Wine and Sherry Casks.Marketing copywriters are taught the power of certain words. They’re obvious. You see them all the time. Short, sharp shots, they practically demand their exc…

What Does a Distillery Taste Like?

 Beam Suntory’s Booker Noe Distillery, Nelson County, Kentucky.One way to think about tasting whiskey is to think about tasting distilleries. Most distilleries sell multiple expressions of their whiskey. Some also make multiple recipes. Beam …

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