The world celebrates International Beer Day today – August 7, 2026 – and beer behemoth AB InBev took time out from their busy money-making schedule to release a “Cheers to Beer” promotional campaign featuring all of their beers. The 90-second promo showcases several of their high-profile beers such as Stella Artois and Michelob Ultra in […]
James B. Beam Distilling is creating a Creator Campus at the 400-acre Kentucky-based distillery home where Jim Beam and Knob Creek bourbons are also created. For the Creator Campus, Jim Beam is inviting content creators and others to apply for an opportunity to create original work at the Clermont, Kentucky campus – specifically appealing to […]
Speyside-based The Macallan goes coconuts with The Macallan Harmony Collection Inspired by Fresh Coconut and The Macallan Harmony Collection Inspired by Toasted Coconut – the final duo of whiskies for their Harmony Collection. Both single malt Scotch whiskies were matured in sherry seasoned American oak casks and ex-bourbon barrels and are said to impart notes […]
Watching Aston Martin’s Formula One results so far in the 2026 season have given followers of the team many reasons to drink, so official Scotch sponsor Glenfiddich has obliged with the creation of a second whisky – a 16-year-old single malt – in their collaboration with the Aston Martin Formula One team. The 16-year-old joins […]
Jameson Irish whiskey added another football league to their sponsorship stable as they were named the official spirits sponsor of the National Football League (NFL), joining their already existing sponsorships of the English Football League (EFL) and Major League Soccer (MLS). The new multi-year agreement between Jameson and the NFL begins with the start of […]
The Balvenie Distillery has released The Third Edition – the third and final installment in The Fifty Collection. The Fifty Collection The Third Edition is a blend of three casks, each aged for 50 years and including a European oak refill butt and an American oak hogshead, both filled in 1973, alongside an American oak […]
Speyside-based Glenfarclas Distillery has released Glenfarclas 190 – the final whisky in their Anniversary Trilogy – which previously included Glenfarclas 175 and Glenfarclas 185. Glenfarclas 190 was matured in ex-sherry casks, bottled at 51.4% alcohol by volume [102.8 proof] and is said to emit notes of dark chocolate, caramel and toffee. Only 15,000 bottles of […]
Venerable old school blended Scotch whisky brand Cutty Sark has launched a new promotional campaign enticing people to ‘Follow Your Spirit of Adventure’ by deviating from the ordinary and pursuing new adventures – presumably involving a purchase of Cutty Sark. Cutty Sark is named after the famous ship of yore and the blended Scotch whisky […]
Old Forester has added Old Forester Triple Char Kentucky Straight Bourbon to their 117 series. Old Forester Triple Char Kentucky Straight Bourbon is the first bourbon to emerge from their distillery in Louisville, Kentucky. The 117 Series features experimental creations and/or unusual cask finishes. Old Forester Triple Char Kentucky Straight Bourbon has been aged in […]
Irish whiskey distillery Boann has collaborated with UK-based department store Marks & Spencer [M&S] to launch its own-label Irish whiskey brand, Stillness, to be made available exclusively to M&S customers and in M&S locations across Ireland and the UK. Boann Distillery also supplies Irish Cream Liqueur to M&S. Boann Distillery Stillness Irish Whiskey is a […]
