Bruichladdich launches new vintages as part of Barley Exploration series

Bruichladdich Distillery has launched the next single malt vintages in its unpeated ‘Barley Exploration’ range; Bruichladdich Organic Barley 2011 and Bruichladdich Bere Barley 2012. The new launches join the already released Bruichladdich Islay Barley …

Bruichladdich Distillery has launched the next single malt vintages in its unpeated ‘Barley Exploration’ range; Bruichladdich Organic Barley 2011 and Bruichladdich Bere Barley 2012. The new launches join the already released Bruichladdich Islay Barley 2013, completing the 2022 series.

Heirloom Grains Are Bringing Rye Whiskey Back to Its Roots

Craft distillers across the country are exploring heirloom rye varietals in search of historical authenticity.

The post Heirloom Grains Are Bringing Rye Whiskey Back to Its Roots appeared first on Whisky Advocate.

Danko, Abruzzi, and Rosen may sound like a law firm, or a not so hip 70s rock band. But you’ll hear the names being bandied about at small distilleries around the U.S. They are heirloom varietals of rye—grains that had all but disappeared from American farming until about a decade ago, when craft distillers began seeking out local farmers to grow them. Their aim is to restore long-vanished rye whiskey styles, and these forgotten rye strains may be their key to success. It hasn’t been an easy endeavor, but distillers believe the resulting differences make it all worthwhile.

Farmers mainly use rye as a cover crop—planting it in the fall and plowing it under in the spring or summer, for the purpose of keeping the soil in place during winter. Larger distilleries look abroad for their rye grain—to Canada, Germany, or Sweden. Herman Mihalich, co-founder and distiller of Dad’s Hat Rye in Bristol, Pennsylvania, was one of the early voices advocating for a return to native strains. “At a meeting one time, I’d made a statement that I’m surprised that American distillers in Kentucky are not using American rye,” Mihalich recalls. “They were saying American rye is not good enough. But I don’t think that’s correct.”

Three men sit by whiskey barrels and a still

Herman Mihalich and John Cooper of Dad’s Hat with farming partner Nevada Mease. (Photo by Jason Varney)

Revisiting Rye’s History

Mihalich launched Dad’s Hat in 2011, using locally sourced heirloom rye from several different farms before deciding to work exclusively with farmer Nevada Mease at Meadowbrook Farm in Riegelsville, Pennsylvania, about 50 miles north of Dad’s Hat. “Nevada is taking care to make a top-quality product,” Mihalich says. “That land has been part of his family’s history since 1716.” Mihalich and Mease are working together to create a new whiskey using Rosen rye—a historical varietal from Pennsylvania’s rye-making heyday of the early 20th century. At that time it was called “Old Monongahela rye” after the river that flowed past many western Pennsylvania distilleries. Another Rosen rye whiskey is being made by Pennsylvania distiller Stoll & Wolfe in Lititz, which released its first Rosen expression last year.

Along with Pennsylvania, Maryland was the other focal point for rye whiskey before Prohibition, but the last of the state’s pre-Prohibition rye distilleries, Baltimore-based Standard Distillers Products, which owned Pikesville rye, closed its doors in 1972. While Baltimore’s Sagamore Spirit is doing important work in restoring Maryland’s name as a place for rye whiskey, it does not focus specifically on the heirloom rye phenomenon, or at least it hasn’t yet. One smaller distiller who does is McClintock Distilling Co. in Frederick County, which has returned to grains used more than a century ago. Braeden Bumpers, McClintock’s co-founder and distiller, worked with the South Mountain Heritage Society in nearby Burkittsville to determine that Danko rye, a native historical varietal which produced the fruit-forward flavor characteristic of Maryland ryes, was the strain once used. McClintock now works with four local farms to source certified organic Danko rye.

Many of the farmers in Frederick County work with the Maryland-based poultry giant Perdue, which uses GMO grains and chemical pesticides. Getting farmers to transition to organic heirloom grains was a challenge, Bumpers says. “We are very upfront with everybody—that growing organic is a lot more work, and that you’re not going to get yields as good as growing for Perdue, but overall, you’ll make more money if you’re willing to do the work,” he says. “We’ve found people who are able to keep the family farm, which is great.”

Taking It Up a Notch

After researching rye types used before 1920, Todd Leopold of Denver, Colorado-based Leopold Bros., found a local farmer who could supply Abruzzi—another varietal once widely grown in Maryland. Leopold then took it up a notch by working with Louisville-based distilling equipment manufacturer Vendome Copper and Brass Works to build a three chamber still—a long-forgotten model that was used for rye whiskey distilling in Maryland and Pennsylvania a century ago. The fruit of Leopold’s remarkable effort is the Leopold Bros. Three Chamber rye, which was released last year to much conversation in the whisky world. The project was a bold attempt to recreate an obsolete method used for pre-Prohibition rye, including the choice of rye strain. “I didn’t want to make the mistake of trying to apply modern ingredients and expect the still to behave the same way,” says Leopold. Specifically, Abruzzi has a much lower starch content than modern rye, so its use requires adding greater quantities of rye per gallon of liquid. “That means it will be more flavorful,” Leopold adds.

Two men stand in front of a three chamber still

Scott and Todd Leopold of Leopold Bros. rocked the rye world with last year’s release of Three Chamber rye. (Photo by Jeff Nelson)

Aged 4 years and bottled in bond, Three Chamber rye is now available on its own or in a blend with column-distilled rye made at Cascade Hollow (formerly George Dickel) in Tennessee. So pleased was Leopold with the results that he now uses Abruzzi in all Leopold Bros. spirits containing rye.

In New York, where distillers have created the Empire Rye classification for locally made ryes, the issue of specific rye strains takes a back seat to a focus on local provenance. An Empire Rye whiskey thus can earn its designation simply by being made with 75% New York grown rye of any kind, distilled to no higher than 160 proof, going into the barrel at 115 proof or lower, and aging at least two years in new charred American oak. (The entire process, from mashing through aging, must take place at a single New York distillery.) Allen Katz, distiller at New York Distilling Co. and co-founder of the Empire Rye Whiskey Association, says the rules give distillers plenty of scope for expression. “It’s a great opportunity to flex creative muscles on developing unique and individualistic Empire Ryes,” he says. New York now has 10 officially sanctioned distilleries making Empire Rye, with nearly 20 others committed to joining as soon as they can meet the standards.

Farmers Turned Distillers

Some noteworthy craft distilleries have been launched by rye farmers themselves. In Minnesota’s Red River Valley, on a farm tilled by the Swanson family for more than a century, Minnesota rye is grown and distilled into whiskey at the aptly named Far North Distillery. For its Roknar 100% rye, the Swansons hired a nearby maltster to do some of the malting, and a local cooperage made the barrels from Minnesota oak. It’s another tiny release most of us will never see, but we can enjoy the idea and hope for more of the same.

Nick Nagele, a fifth-generation farmer in Illinois, co-founded Whiskey Acres Distillery in 2013 with father-and-son team Jim and Jamie Walter, whose family has owned their farm in DeKalb, Illinois since the 1930s. They primarily wanted to showcase Whiskey Acres as “The Napa Valley of corn for distilling,” Nagele says, but also wanted to make rye, and they grow all the rye they distill. Since rye is grown as a cover crop in Illinois, Nagele looked northward to Minnesota for his grain type, where he and Mike Swanson of Far North Distillery found a rye varietal called AC Hazlet. It worked, both economically and agronomically. Whiskey Acres sells its rye whiskey as a bottled in bond and a younger straight expression.

Three men standing by racked whiskey barrels

Farmer Nick Nagele (center) partnered with father and son Jim (right) and Jamie Walker (left) to found Whiskey Acres Distilling in DeKalb, Illinois.

Further west, Colby Frey, co-founder and distiller at Frey Ranch in western Nevada, uses the Prima rye varietal, which is typically found in Canada. “That’s what we’d always grown, for as long as I can remember,” Frey says. “We tried all kinds of other varieties, and none of them were as good or as flavorful.” The result is a whiskey distinct from both Canadian and Kentucky expressions, which Whisky Advocate called “outstanding,” rating it 93 points.

Perhaps the most pivotal player in the rye boom has been WhistlePig. The distillery is located on a farm in Shoreham, Vermont, but its whiskey has been distilled and partially aged in Canada. The goal from the outset was to make a grain-to-bottle whiskey, and in 2017 it released Farmstock, containing 20% homegrown rye (the latest iteration is 52% from the farm). In 2021, WhistlePig went a step further with the debut of Beyond Bonded rye, the first WhistlePig expression to be distilled 100% from Remington rye that was grown entirely at its farm. Both Farmstock and Beyond Bonded are very different from the other WhistlePig whiskeys, but distiller Emily Harrison sees that as a good thing. “My favorite part of rye is the light, floral side that you just don’t see that often,” she says. “[Farmstock and Beyond Bonded] hit another side of rye that you don’t get in our other products—or in a lot of other ryes on the market. It can be light and approachable instead of bold and spicy.”

Farming your own rye has its share of drawbacks, Harrison says, “If there’s a problem that you can have with farming, we’ve had it. We have heavy clay in our soil that does not grow rye very well, and if you’re turning the fields over, it’ll actually bake in the fields, and obviously you can’t grow rye on chunks of pottery.” Lodging—the term for when the tall rye stalks are knocked over by storms shortly before harvest time—is a common issue. Significant rain before the harvest can also cause a host of problems, whether it’s lodging, or fungi and toxins growing on the berries, or even germination in the field. All can severely reduce yields.

Small-farm economics can also affect small distilleries, as New York-based Hudson Whiskey distiller Brendan O’Rourke explains. Sometimes small farmers can’t get their crop off the field if, for example, there is an equipment breakdown. The weather can also be a factor, impacting crop production—and ultimately whiskey production as well.

But the farmers and distillers who’ve taken the homegrown route say the drawbacks are worth all the trouble. Local grains help make a distinctive whiskey—taste Frey Ranch’s bottled in bond rye next to, say, New York Distilling Company’s Ragtime rye and WhistlePig’s Beyond Bonded, and you’ll get three very different flavor profiles. And going local is an important way to support farmers who otherwise might vanish from the scene. Adds O’Rourke: “If I can support the farmers in my area, I can ensure that the farmland stays there, and that these historic family farms won’t be turned into condo developments. That’s a big driver.”

Rye whiskies made with locally grown rye

Frey Ranch Bottled in Bond
93 points, 50%, $60
Rye type: Prima
Rye source: Frey Ranch’s own farm in Fallon, Nv.
Mashbill: 100% rye

Catoctin Creek Roundstone Rye Cask Strength
92 points, 60%, $90
Rye type: Ryman, Haslett, and Brasetto
Rye source: Leesburg, Va. and Lancaster, Pa.
Mashbill: 100% rye

Hudson Do The Rye Thing New York Straight bottle.Hudson Do The Rye Thing
90 points, 46%, $40
Rye type: Not specified winter rye
Rye source: Hudson Valley, N.Y.
Mashbill: 95% rye, 5% malted barley

Dad’s Hat
88 points, 47.5%, $55
Rye type: Danko and Prima
Rye source: Meadowbrook Farms, Riegelsville, Pa.
Mashbill: 80% rye, 5% malted rye, 15% malted barley

Leopold Bros. Three Chamber Bottled in Bond
88 points, 50%, $250
Rye type: Abruzzi
Rye source: A farm in Longmont, Colo.
Mashbill: 80% Abruzzi rye, 20% own malted barley

Whiskey Acres
87 points, 43.5%, $45
Rye type: AC Hazlet
Rye source: Whiskey Acres’ own farm in DeKalb, Ill.
Mashbill: 75% rye, 25% corn

Coppersea Bottled in Bond Bonticou Crag
86 points, 50%, $120
Rye type: Danko
Rye source: Hudson Valley, N.Y.
Mashbill: 100% rye, malted at Coppersea

The post Heirloom Grains Are Bringing Rye Whiskey Back to Its Roots appeared first on Whisky Advocate.

Prohibition Speakeasies

There is a romanticized image of Prohibition era speakeasies in the modern world. There are many bars that call themselves “speakeasies” in most every major city in the United States and even overseas, where speakeasies were not found in the… Continu…

There is a romanticized image of Prohibition era speakeasies in the modern world. There are many bars that call themselves “speakeasies” in most every major city in the United States and even overseas, where speakeasies were not found in the... Continue Reading →

Brother’s Bond: A Bourbon “Bromance”

Actors Paul Wesley and Ian Somerhalder discovered their friendship and a mutual love of Bourbon on the set of “The Vampire Diaries” television series. Once the show ended, they decided to launch their own Bourbon brand, Brother’s Bond, and it’s become one of the fastest-growing new Bourbon brands on the market over the last 18 months. While Wesley’s acting career now has him portraying the iconic character of James T. Kirk on “Star Trek: Strange New Worlds,” Somerhalder is practically a full-time whiskey blender. The Bourbon “brothers” join us on this week’s WhiskyCast In-Depth. In the news, the Kentucky Bourbon Read More »

Actors Paul Wesley and Ian Somerhalder discovered their friendship and a mutual love of Bourbon on the set of “The Vampire Diaries” television series. Once the show ended, they decided to launch their own Bourbon brand, Brother’s Bond, and it’s become one of the fastest-growing new Bourbon brands on the market over the last 18 months. While Wesley’s acting career now has him portraying the iconic character of James T. Kirk on “Star Trek: Strange New Worlds,” Somerhalder is practically a full-time whiskey blender. The Bourbon “brothers” join us on this week’s WhiskyCast In-Depth. In the news, the Kentucky Bourbon Hall of Fame’s Class of 2022 has been unveiled, while the state’s Bourbon distillers are raising more than a million dollars to help Kentucky flooding victims through a series of auctions and special bottlings. We’ll also explain what “a fifth” means in whiskey terms on Behind the Label, too.


Links: Brother’s Bond Bourbon | Kentucky Bourbon Hall of Fame | Kentucky Bourbon Benefit Auction | Buffalo Trace Flood Relief Auction | Four Roses | Ardbeg | Sliabh Liag Distillery | Booker’s Bourbon

Redemption Bourbon

The sale price was right; $21.99. It had been a while since I had tasted this sourced bourbon and figured it was time to give it a proper…

The sale price was right; $21.99. It had been a while since I had tasted this sourced bourbon and figured it was time to give it a proper review. Redemption Bourbon, owned by ,Deutche Family Wine and Spirits, is one of the many brands produced at the MGP Distillery in Lawrenceburg, Indiana.

Bringing Spirits to Market

In 1981, founder Bill Deutche began working with a few family producers in France to bring their wines to the US market. Fast forward four decades, and this small, family-run business isn't quite as small anymore. Brands under the DFWS umbrella include Coppola, Casella, Yellow Tail, Josh Cellars, Layer Cake, Luksusowa Vodka, and Gray Whale Gin. In 2015, the Redemption Whiskey brand was acquired.

Distilled in Lawrenceburg, Indiana.

Perhaps no phrase is as contentious to whiskey drinkers this one. I've shared before that whiskey drinkers like to know where their bourbon is produced and by whom. Lawrenceburg serves as the home to MGP. Production at the site dates back to 1847, though today, the side of the buildings still carry the name "Seagram" from its purchase in 1933. Ultimately, following some failed ventures, ,MGP Ingredients became the new owner in 2011.

MGP produces a host of whiskeys and is well-known for producing a solid rye whiskey - used by Angel's Envy, Bulleit Rye, Filibuster, George Dickel, James E. Pepper, Smooth Ambler, and Templeton. Many brands openly share that they are a sourced whiskey from MGP; others are quite secretive and non-disclosure clauses abound. Diageo is one of the distillery's largest customers. Other whiskeys produced there include Seagram's Seven Crown, Barrel, High West, George Remus, a host of store brands, and - Redemption Bourbon.

Dave Carpenter serves as the Master Blender for this rye-forward whiskey. From the ,website, we're told this product is a "pre-prohibition whiskey revival style", where the "corn and rye grains create a smooth, balanced and slightly spicy straight bourbon reminiscent of a bygone era."

The Tasting

Redemption Bourbon is labeled as a straight bourbon whiskey. By definition, "straight bourbon whiskey" implies an age of at least 4 years, and if less than that, the label must contain the actual age statement. In small print on the back of the label, it indicates "aged no less than two years".

The mash bill is stated on the square, leather-look paper label indicating it is made from 75% corn, 21% rye, and 4% malted barley. It is bottled at 88 proof and is from batch number 036.

Eye: Sundrenched straw. Thin, whispy legs are displayed in the Glencairn glass.

Nose: A burst of honey followed by vanilla is front and center. Weaker notes of pear and peach notes are also present.

Palate: Really light on the palate with honey, oak, and spice prominently displayed. The mouthfeel is thin and the overall palate is light - smooth, but light.

Finish: Medium-short with a light spice and oak.

Overall: This was fine ... just not in a good way. Typically priced at around $28, I found this on sale at a regional grocery store for $21. Whether at the suggested price or even the sale price, this is one that is fine in a Coke or a cocktail, you could probably do better with ,Evan Williams Bottled-in-Bond, ,Old Forester 100, or even ,Four Roses Tan for something that's a little more interesting and developed. This is one I'm probably relegating to a mixer or "cooking bourbon" (and there's nothing wrong with either of those).

Ohio Division of Liquor Control (OHLQ) Announces Summer Bottle Lottery – Starting August 22

The Ohio Division of Liquor Control (OHLQ) has announced an upcoming lottery for bottles of:E.H. Taylor Warehouse CElmer T. Lee Single BarrelWeller 12 YearWeller Single BarrelBlanton’s Straight From the BarrelThis new lottery will begin at 12:01 a.m. o…

The Ohio Division of Liquor Control (OHLQ) has announced an upcoming lottery for bottles of:

  • E.H. Taylor Warehouse C
  • Elmer T. Lee Single Barrel
  • Weller 12 Year
  • Weller Single Barrel
  • Blanton's Straight From the Barrel
This new lottery will begin at 12:01 a.m. on August 22 and end at 11:59 p.m. on August 29th.

Details

In order to enter, you'll need to provide the following:
  • Ohio Driver’s License Number / Ohio Identification Card Number
  • First Name
  • Last Name
  • Street Address
  • Date of Birth
  • Email Address
  • Preferred OHLQ store location for purchasing the product if you win
Must be 21 years old. Military service members stationed in Ohio are also eligible to enter. If you win, you'll be able to purchase the bottle at for:
  • E.H. Taylor Warehouse C - $69.99 + tax
  • Elmer T. Lee Single Barrel - $37.99 + tax
  • Weller 12 Year - $39.98 + tax
  • Weller Single Barrel - $49.99 + tax
  • Blanton's Straight From the Barrel - $150 + tax
You can enter at ohlq.com once the lottery is live. Winners will be notified on September 9. I'll also be posting reminders throughout the week. 

History

From what I can tell, this lottery took place in September last year so it's been moved up in the calendar a few weeks. This year has also removed Weller C.Y.P.B. and Weller Full Proof and has added E.H. Taylor Warehouse C, Weller 12 Year, and Blanton's to the mix of bottles. Prices for the two holdovers is unchanged year-to-year. 

Last year, there were 3974 available bottles and 58,454 entries... which puts the odds at 6.799% or 1 in 15. That makes it the highest odds of winning for any OHLQ lottery since I've been keeping track.

My Take

A no-brainer to enter. All of these bottles are highly coveted and the prices are well below what the market would pay. 

What do you think? Drop a note in the comment box below. 


Source: OHLQ

We are back to support Armagnac

The Experiment 10 yo 2009/2019 (50%, Domaine de Baraillon & The Whisky Mercenary, 179 bottles)Darroze Domaine de Paguy 19 yo 2002 (50%, Darroze, Unique Collection, Bas-armagnac, +/-2021)Domaine de Bel Air 1980/2022 (46%, Bordeneuve Chateaux & Collectio…

The Experiment 10 yo 2009/2019 (50%, Domaine de Baraillon & The Whisky Mercenary, 179 bottles)
Darroze Domaine de Paguy 19 yo 2002 (50%, Darroze, Unique Collection, Bas-armagnac, +/-2021)
Domaine de Bel Air 1980/2022 (46%, Bordeneuve Chateaux & Collection for Selin's Collection, Asia, Bas-armagnac, 100 bottles)
Domaine Le Freche 1980 (41.5%, L'Encantada, Bas-armagnac, cask #039, 327 bottles)
Chateau de Laubade 1979/2021 'Brut de Fut' (46.2%, OB, Bas-armagnac, cask #75096)
Armagnac 49 yo 1972/2022 (42.9%, Armagnac Sponge, Edition No. 2, Bas-armagnac, 210 bottles)
Ryst-Dupeyron 1970 (40%, OB, Armagnac, +/-2015)

Notable Whiskey Men of Italian Ancestry II

Foreword:  This is the second post bringing together three whiskey men of Italian heritage who distinguished themselves as civic and business leaders in America.   An earlier post on Italians featured three individuals each of whom was an immigrant to these shores.  In this second group two are immigrants.  The third whiskey man, whose story opens this article, was native-born of Italian ancestry who found success in an unusual location.

Vic Trolio would have been about 20 years old when he launched his career as a businessman in Canton, Mississippi.   He was born in 1870 in Tennessee, the son of Pietro and Mary Trolio,  both of them Italian immigrants.  As a child Vic’s large Italian family had moved to Mississippi where Trolio’s first occupation was as a grocer, a career choice for many Italians.   A 1904 memoir cites him as the owner of the Canton Grocery Company.   By that year the Trolios also operated a three-story hotel with fancy balustrades on the main square in Canton.   A key feature of that establishment was the saloon on the ground floor.  Trolio is shown here in a languid pose behind the ornate bar of this watering hole.   A flyer for his barroom, emphasized “anxious to please.”


Trolio advertised the “best of whiskey,” on that flyer, with special emphasis on “Old Ky Taylor.” That was a brand from Wright & Taylor of Louisville.  His saloon also featured signs for “Ashton Whiskey”  from Simon Bros. of Louisville and “Murray Hill” from Jos. Magnus of Cincinnati.   But most of all Vic sold “Trolio Bourbon.”  At 75 cents a quart and  $3.00 a gallon, Vic peddled it  both in his saloon and from his grocery store. He packaged it in a series of ceramic jugs,  one selection of which is shown here.


In 1907,  Mississippi became the first Southern state to ban alcohol completely, anticipating National Prohibition by 13 years.  Trolio was forced to shut down his saloon and end liquor sales from his grocery store.  Another setback occurred when a fire during the winter of 1913 burned the third floor of the Trolio Hotel. It is shown below, third building from left, as it originally looked.  The structure was so badly damaged that Trolio elected not to replace the floor.   Today as a two-story hotel it stands restored and is on the National Registry of Historical Buildings.



During the early 1900s, Trolio turned as one of his business interests to pecan farming.  In a letter to an agricultural publication in 1922, he described the poor pecan crop of the previous year and indicated plans to put out more trees during the current growing season.  In 1938, Trolio died at the age of 68.  In tribute to a man who had been a pioneering entrepreneur and community leader for almost a half century, the citizens of Canton named a street in his honor.


 When he died in 1938, Los Angeles newspapers addressed Giovanni Piuma as “Cavaliere,” (Knight), befitting a man who had gone from impoverished immigrant youth to Italian royal consular agent for Southern California, confidant of Italian King Victor Emmanuel, and Italian knighthood.  Piuma’s rise had been fostered by his businesses, selling wine and whiskey.


Piuma experienced considerable success as a grocer and vintner. His liquor, wine and grocery store expanded considerably in the days before National Prohibition.  Shown below is an interior photo showing barrels and bottles of wine and liquor.  Piuma in a dark suit stands among his sizable staff.  He was featuring his own brands of whiskey, including the labels shown.



As he grew in wealth, Piuma also was establishing a reputation for leadership in his Italian community and in Los Angeles as a whole.  He  gained considerable prestige when he was appointed by the Italian government as consul for Los Angeles. In this role he was charged with looking after Italian residents of the city including arranging burials in the homeland and assisting Italian tourists, especially those in trouble.  On two trips  back to Italy the vintner/liquor dealer was ushered into the presence of King Victor Emmanuel, who eventually would bestow on Piuma the title “Cavaliere.”



Piuma’s interests ranged well beyond just his Italian compatriots.  He was a founding member of the Los Angeles Liberal Alliance, founded in 1905 for the stated purpose of bringing together all the city’s nationalities in an organization dedicated to instilling fealty to the American flag.  As one writer has put it:  “It sought to promote citizenship through the preamble to the Constitution, specifically the famed words about the “inalienable rights” of “life, liberty, and the pursuit of happiness.” 


Although Piuma is said to be a little known figure today in Los Angeles, his leadership during a period of intense immigration from all over Europe, including Italy, was important in the city for forging a sense of American identity.


Arriving in the United States in 1892 with $1.25 in his pocket and little English,Eduardo Cerruti, despite frequent setbacks, continued throughout his life to plunge into new challenges that made him a living legend in San Francisco. With liquor sales as his mainstay, Cerruti, shown here, founded cigar companies, ran a popular nightclub, and as a final plunge, built a large indoor salt-fed swimming pool that that operated until the 1950s. 


After a series of unsatisfactory jobs, including bartender, and wanting to own his own business, Cerruti opened a general merchandise store in 1903 he called Cerruti Mercantile Company.  Counting up his previous jobs at twelve, the entrepreneur told the San Francisco Chronicle that this move was his lucky thirteenth.  His  company sold a range of merchandise, including liquor, wine and olive oil.  A photo of the store shows barrels and cases ready for delivery.



To assist in this enterprise Eduardo recruited his siblings.  August, his closest brother in age, apparently had come to America earlier and was working for him.  As Cerruti Mercantile grew “large and successful,” Eduardo put out a call for  other brothers to join him.  Peter, Victor, and Mario answered and emigrated.

 

The Cerrutis were operating as “rectifiers,” that is, blending whiskeys obtained from distillers to achieve a desired color, taste and smoothness.  The liquor would have been aged in barrels on the premises, shown above, then decanted into bottles, labelled and sold to saloons, restaurants and hotels.  Shown here is an amber whiskey quart with the Cerruti monogram embossed in the glass.  The company flagship brand was “Old Promotion,” a label Cerruti never bothered to trademark.  He also opened a cafe and bar called Club Lido.


With the imposition of National Prohibition in 1920, Cerruti was denied the revenue from wine and liquor sales that had fueled his enterprises.  He opened a saltwater natatorium he called “The Crystal Palace Baths,” later renamed the “Crystal Plunge.”  Opened in 1924 located at 775 Lombard Street, the pool held 300,000 gallons of salt water that was pumped in from an ocean pier near San Francisco’s Fisherman’s Wharf.   The complex included a dance floor and served snacks and non-alcoholic beverages. 


Cerruti died in 1951 at the age of 76.  A fitting closing thought on this immigrant San Francisco entrepreneur was provided by the Chronicle:  “Edward Cerruti is the living embodiment of what a foreign boy can make of himself in this country, even if, as he did, at the start the capital is only a dollar and a half.”


Note:  More complete biographies of each of these whiskey men may be found elsewhere on this Internet site:  Vic Trolio, June 1, 2012;  Giovanni Piuma, January 24, 2021, and Eduardo Cerruti, August 17, 2020.

 

Foreword:  This is the second post bringing together three whiskey men of Italian heritage who distinguished themselves as civic and business leaders in America.   An earlier post on Italians featured three individuals each of whom was an immigrant to these shores.  In this second group two are immigrants.  The third whiskey man, whose story opens this article, was native-born of Italian ancestry who found success in an unusual location.

Vic Trolio would have been about 20 years old when he launched his career as a businessman in Canton, Mississippi.   He was born in 1870 in Tennessee, the son of Pietro and Mary Trolio,  both of them Italian immigrants.  As a child Vic's large Italian family had moved to Mississippi where Trolio's first occupation was as a grocer, a career choice for many Italians.   A 1904 memoir cites him as the owner of the Canton Grocery Company.   By that year the Trolios also operated a three-story hotel with fancy balustrades on the main square in Canton.   A key feature of that establishment was the saloon on the ground floor.  Trolio is shown here in a languid pose behind the ornate bar of this watering hole.   A flyer for his barroom, emphasized “anxious to please.”


Trolio advertised the “best of whiskey,” on that flyer, with special emphasis on “Old Ky Taylor.” That was a brand from Wright & Taylor of Louisville.  His saloon also featured signs for “Ashton Whiskey”  from Simon Bros. of Louisville and “Murray Hill” from Jos. Magnus of Cincinnati.   But most of all Vic sold “Trolio Bourbon.”  At 75 cents a quart and  $3.00 a gallon, Vic peddled it  both in his saloon and from his grocery store. He packaged it in a series of ceramic jugs,  one selection of which is shown here.


In 1907,  Mississippi became the first Southern state to ban alcohol completely, anticipating National Prohibition by 13 years.  Trolio was forced to shut down his saloon and end liquor sales from his grocery store.  Another setback occurred when a fire during the winter of 1913 burned the third floor of the Trolio Hotel. It is shown below, third building from left, as it originally looked.  The structure was so badly damaged that Trolio elected not to replace the floor.   Today as a two-story hotel it stands restored and is on the National Registry of Historical Buildings.



During the early 1900s, Trolio turned as one of his business interests to pecan farming.  In a letter to an agricultural publication in 1922, he described the poor pecan crop of the previous year and indicated plans to put out more trees during the current growing season.  In 1938, Trolio died at the age of 68.  In tribute to a man who had been a pioneering entrepreneur and community leader for almost a half century, the citizens of Canton named a street in his honor.


 When he died in 1938, Los Angeles newspapers addressed Giovanni Piuma as “Cavaliere,” (Knight), befitting a man who had gone from impoverished immigrant youth to Italian royal consular agent for Southern California, confidant of Italian King Victor Emmanuel, and Italian knighthood.  Piuma’s rise had been fostered by his businesses, selling wine and whiskey.


Piuma experienced considerable success as a grocer and vintner. His liquor, wine and grocery store expanded considerably in the days before National Prohibition.  Shown below is an interior photo showing barrels and bottles of wine and liquor.  Piuma in a dark suit stands among his sizable staff.  He was featuring his own brands of whiskey, including the labels shown.



As he grew in wealth, Piuma also was establishing a reputation for leadership in his Italian community and in Los Angeles as a whole.  He  gained considerable prestige when he was appointed by the Italian government as consul for Los Angeles. In this role he was charged with looking after Italian residents of the city including arranging burials in the homeland and assisting Italian tourists, especially those in trouble.  On two trips  back to Italy the vintner/liquor dealer was ushered into the presence of King Victor Emmanuel, who eventually would bestow on Piuma the title “Cavaliere.”



Piuma’s interests ranged well beyond just his Italian compatriots.  He was a founding member of the Los Angeles Liberal Alliance, founded in 1905 for the stated purpose of bringing together all the city’s nationalities in an organization dedicated to instilling fealty to the American flag.  As one writer has put it:  “It sought to promote citizenship through the preamble to the Constitution, specifically the famed words about the “inalienable rights” of “life, liberty, and the pursuit of happiness.” 


Although Piuma is said to be a little known figure today in Los Angeles, his leadership during a period of intense immigration from all over Europe, including Italy, was important in the city for forging a sense of American identity.


Arriving in the United States in 1892 with $1.25 in his pocket and little English,Eduardo Cerruti, despite frequent setbacks, continued throughout his life to plunge into new challenges that made him a living legend in San Francisco. With liquor sales as his mainstay, Cerruti, shown here, founded cigar companies, ran a popular nightclub, and as a final plunge, built a large indoor salt-fed swimming pool that that operated until the 1950s. 


After a series of unsatisfactory jobs, including bartender, and wanting to own his own business, Cerruti opened a general merchandise store in 1903 he called Cerruti Mercantile Company.  Counting up his previous jobs at twelve, the entrepreneur told the San Francisco Chronicle that this move was his lucky thirteenth.  His  company sold a range of merchandise, including liquor, wine and olive oil.  A photo of the store shows barrels and cases ready for delivery.



To assist in this enterprise Eduardo recruited his siblings.  August, his closest brother in age, apparently had come to America earlier and was working for him.  As Cerruti Mercantile grew “large and successful,” Eduardo put out a call for  other brothers to join him.  Peter, Victor, and Mario answered and emigrated.

 

The Cerrutis were operating as “rectifiers,” that is, blending whiskeys obtained from distillers to achieve a desired color, taste and smoothness.  The liquor would have been aged in barrels on the premises, shown above, then decanted into bottles, labelled and sold to saloons, restaurants and hotels.  Shown here is an amber whiskey quart with the Cerruti monogram embossed in the glass.  The company flagship brand was “Old Promotion,” a label Cerruti never bothered to trademark.  He also opened a cafe and bar called Club Lido.


With the imposition of National Prohibition in 1920, Cerruti was denied the revenue from wine and liquor sales that had fueled his enterprises.  He opened a saltwater natatorium he called “The Crystal Palace Baths,” later renamed the “Crystal Plunge.”  Opened in 1924 located at 775 Lombard Street, the pool held 300,000 gallons of salt water that was pumped in from an ocean pier near San Francisco’s Fisherman's Wharf.   The complex included a dance floor and served snacks and non-alcoholic beverages. 


Cerruti died in 1951 at the age of 76.  A fitting closing thought on this immigrant San Francisco entrepreneur was provided by the Chronicle:  “Edward Cerruti is the living embodiment of what a foreign boy can make of himself in this country, even if, as he did, at the start the capital is only a dollar and a half.”


Note:  More complete biographies of each of these whiskey men may be found elsewhere on this Internet site:  Vic Trolio, June 1, 2012;  Giovanni Piuma, January 24, 2021, and Eduardo Cerruti, August 17, 2020.


























 


Remus Repeal Bourbon Hits The Shelves Next Month

Ross & Squibb Distillery will be releasing their Remus Repeal Reserve Series VI Bourbon next month this September. Ross & Squibb’s Remus Repeal Reserve Series VI is a blend of five bourbons – 2% 2008 bourbon (21% rye); 17% 2012 bourbon (36% rye); 27% 2012 bourbon (21% rye); 29% 2014 bourbon (21% rye); and 25% […]

Ross & Squibb Distillery will be releasing their Remus Repeal Reserve Series VI Bourbon next month this September.

Ross & Squibb’s Remus Repeal Reserve Series VI is a blend of five bourbons – 2% 2008 bourbon (21% rye); 17% 2012 bourbon (36% rye); 27% 2012 bourbon (21% rye); 29% 2014 bourbon (21% rye); and 25% 2014 bourbon (36% rye) – bottled at 50% alcohol by volume [100 proof] and is said to contain notes of caramel, fruit, honey, mint, nutmeg and toffee.

Ross & Squibb Remus Repeal Reserve Series VI blended bourbon is being made available for $100 per 750ml bottle beginning in September 2022 [to coincide with National Bourbon Heritage Month].

Ross & Squibb Distillery Announces September Release of Remus Repeal Reserve Series VI

LAWRENCEBURG, Ind. (Aug. 16, 2022) – Ross & Squibb Distillery announced it will release its Remus Repeal ReserveSeries VI Straight Bourbon Whiskey this September. The limited-edition bourbon is the sixth-annual offering of the distillery’s award-winning Remus Repeal Reserve Bourbon collection. Bottled at 100 proof/50% ABV, Remus Repeal Reserve Series VI retails for a suggested $99.99 […]

LAWRENCEBURG, Ind. (Aug. 16, 2022) Ross & Squibb Distillery announced it will release its Remus Repeal ReserveSeries VI Straight Bourbon Whiskey this September. The limited-edition bourbon is the sixth-annual offering of the distillery’s award-winning Remus Repeal Reserve Bourbon collection. Bottled at 100 proof/50% ABV, Remus Repeal Reserve Series VI retails for a suggested $99.99 per 750-ml bottle and will be available in limited quantities in September to coincide with National Bourbon Heritage Month.

Created by master distiller Ian Stirsman and his team of master distillers and master blenders, Series VI comprises five bourbons, aged between 8-14 years, from its 175-year-old Lawrenceburg, Indiana, distillery. Made in a signature high-rye style, the medley changes each year, allowing Stirsman and his team to experiment with their various mash bills and aged reserves. Remus Repeal Reserve Series VI is comprised of 2% 2008 Bourbon (21% Rye), 17% 2012 Bourbon (36% Rye), 27% 2012 Bourbon (21% Rye), 29% 2014 Bourbon (21% Rye) and 25% 2014 Bourbon (36% Rye). Series VI leads with aromas of rich candied fruit with a hint of nutmeg and saddle leather. The initial taste includes candied fruit and fig jam, followed by oak and barrel char, mint and slight caramel, nutmeg, toffee and honey. The finish offers a balance of sweet candied fruit and leather, with lingering sweetness and rye spice.

“The Remus Repeal Reserve series provides our team the opportunity to showcase the incredible array of aged reserves available to work with, as well as our expertise at blending these bourbons to create a special medley each year,” said Stirsman. “Series VI is the latest in this award-winning collection that is certain to be yet another excellent example of what our Remus Repeal collection represents: what great bourbon can be.”

Previous releases of Remus Repeal Reserve have achieved some of the highest recognition in the bourbon category, including winning Best Of Class at the 2021 Sunset International Spirits Competition, being named among the Top 5 American Whiskeys of 2021 by Fred Minnick, and earning 98 points from Tasting Panel Magazine (for both Remus Repeal Reserve Series IV and V).

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Ross & Squibb Distillery to release Remus Repeal Reserve Series VI in September 2022

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About George Remus® Bourbon

George Remus Bourbon is crafted at Ross & Squibb Distillery in Lawrenceburg, Indiana. George Remus Straight Bourbon Whiskey is a high-rye blend of Bourbon whiskies, aged five years, with a hint of vanilla, a maple aroma, and a sweet-yet-characteristic rye flavor (SRP: $39.99/750-ml). Remus Repeal Reserve Series VI is crafted from 2008, 2012and 2014 reserve Bourbons and is available in limited quantities (SRP: $99.99/750-ml bottle). Connect with us: GeorgeRemus.com, @GeorgeRemusBourbon (Facebook, Instagram, YouTube) and @GeorgeRemus (Twitter).G. Remus Distilling Co., Lawrenceburg, IN, 47% ALC/VOL & 50% ALC/VOL. Be Legendary. Sip Responsibly.

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where the George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.